WHEN THE UNREAL
BECOMES REALITY
What seemed impossible is now in your hands. Each piece in our collection began as a digital image, a pipe dream. Today, these dreams have become tangible art forms, to be worn as a symbol of those who dare to imagine beyond.
OUR PHILOSOPHY
Unreal Reality was born out of the belief that the boundaries between digital and physical are destined to dissolve. Our mission is to transform what seems impossible into tangible reality, creating works of art, not jewelry, that defy convention.
Each piece in our collection begins as a digital image generated by artificial intelligence, a concept that defies the laws of physics and traditional craftsmanship. Our goldsmiths under the guidance of the artist then take up this challenge, transforming the unreal into reality through technique and materials.
The result is a collection of works of art (artist's jewelry) made in Italy that sit at the intersection of art, technology and traditional craftsmanship, reinterpreting the very concept of imagination.
From Digital Vision to Reality
The journey of an artifact from imagination to creation
Have you ever wondered how a digital illusion can turn into a precious authentic one? Here is the extraordinary journey that took our Unreal Reality collection from the virtual to the real world.
Side Concept - Cuore tra le nuvole
Front Concept - Cuore tra le nuvole
Unique 1/1 work (not for sale) “Cuore tra le nuvole” made of 925 Sterling Silver, 14k Gold, 18k Gold, Emerald
The creative process
What initially seemed like just a visual experiment became our most ambitious challenge yet: to give tangible life to what existed only in the digital realm.
Each piece of jewelry in the Unreal Reality collection was first born as a concept in artificial intelligence, where we explore impossible shapes and bold combinations. But we didn't stop there.
We turned these visions into technical designs, tackling the laws of physics and materials that AI is unfamiliar with.
Phase 0 - Concept Ai
The idea comes to life as an image generated by artificial intelligence.
Phase 1 - Creative Review
Artist and craftsman rework the concept to make it feasible.
Phase 2 - wax model
A wax model is created and suitable gems are selected.
design error return to phase 1
Step 3 - Fusion and welding
The jewel takes shape in metal through lost-wax casting and handwork.
Step 4 - Finishing
Set gemstones and polished surface for the final result.
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Unique 1/1 work (not for sale) “Cuore tra le nuvole” made of 925 Sterling Silver, 14k Gold, 18k Gold, Emerald
Transformation
Watch the metamorphosis: from its initial digital form, through technical drawings, wax models, to its final form in precious metal and gems. Each stage tells of our determination to make real what seemed unattainable.
Crafts and technology
Our goldsmith artisans interpreted these designs with traditional techniques:
lost-wax casting and setting techniques. Each gemstone is selected to reflect the colors and lights you had admired in the virtual images.In this workshop, the skilled hand of the craftsman translates what was only imagined into reality.
Conclusion
When you wear or simply collect a piece from the Unreal Reality series, you carry with you not only a piece of art, but a testimony to a boundary that has been crossed: that between imagination and reality, between digital and tangible.
This is the real magic of our collection: it does not fade away when you recognize it as real, but becomes even more extraordinary.